Chris is living proof that engineers have feelings, too. Contrary to his engi-nerd, even-keeled exterior, he is brimming with emotions beneath the surface. Does this help him better relate to and understand our clients and their highly engineered products and services? You bet. It also means he can find the emotional threads in campaigns that connect with their target audiences, who are — you guessed it — often engineers themselves.
The TriComB2B Marketing Team
Few people have held the same job since graduating from college. Even fewer go on to own that company. John, however, lays claims to both exceptions. Starting as an accountant in 1985, John partnered with Chris in 2006 to transform the company into a leading B2B marketing agency. When not lending his media expertise, operational guidance and financial acumen to day-to-day activities, John is traveling to one of his favorite global destinations.
As a creative director within several Midwest agencies, Mike has delivered ROI on scores of projects for B2B and B2C customers alike. Most recently from that state up north (i.e., Michigan), the UM fan now lives in OSU country, where both of his children attended. When not discovering new restaurants and exploring parks with his wife, Mike enjoys illustrating and reading.
Jonah started his career in B2B. Always in search of the unexpected idea, he’s delivered award-winning work for clients worldwide. He photographs his vacations on a vintage film camera and believes there’s soul to analog. If he’s not having dance parties with his three daughters, you’ll find him at Dorothy Lane Market trying to be a Top Chef.
Dan displays a high level of enthusiasm and dedication to any artistic endeavor or project he undertakes. This can be anything in the realm of Web and print design, art or photography projects. Dan’s lunch breaks are often spent pumping iron in our office gym. Other than spending time outside with his family, the Dayton native enjoys nature photography, drawing and riding his motorcycle.
Kevin has three decades of design and production experience and has worked for several Dayton-area advertising agencies. Aside from his wealth of design knowledge, Kevin, a lifelong Boston Red Sox and Buckeye fan, knows a thing or two about baseball.
Lauren, TriComB2B’s third School of Advertising Art alumnus, always designs with a fresh perspective. She has had her work displayed in art museums and galleries and was also featured in GDUSA Magazine as a “designer to watch”. When she’s not at work, you can find her swooning over vinyl records and re-watching Wes Anderson films (for what must be the 100th time).
Peter’s quest for simplicity guides his design process from first concepts through to final delivery. During his time away from the office, he enjoys riding his bike, hosting backyard bonfires, and making frequent visits to his hometown of Indianapolis.
Stacey is responsible for designing and producing an array of client materials such as brochures, technical bulletins and manuals, trade show booth graphics, flyers, and more. Stacey is our resident vegetarian — actively trying to stop our office’s omnivores from eating meat. She regularly brings in homemade meals devoid of meat, which often include plants from her home garden.
Outgoing, organized, and business-minded, Robin is as passionate about efficient project management as she is committed to our clients’ success. It’s why they’ve come to depend on her for precise, timely execution of their marketing programs. Her diverse marketing background and business experience inform her ability to drive a variety of strategic initiatives. When not B2B-ing, Robin can be found spending time with family and friends, preferably on a boat on a sunny day.
A materials science and engineering graduate from the University of Michigan, Melissa never shies away from technically complex, challenging tasks. Maybe that’s why the ideas of building an experimental airplane with her husband and working on her pilot’s certification seem perfectly natural. Her engineering and B2B marketing expertise allow her to not only comprehend our clients’ technical products, but give their programs the creative wings to take flight.
It doesn’t matter if it’s a mom-and-pop or a Fortune 500 company, chances are Amy will design and execute a strategic, integrated marketing campaign that enhances a brand’s identity. Which makes sense when you get to know her: she’s an interior designer at heart with an appreciation for the finer things in life—historic art, French cuisine and the magic of the Caribbean.
Andrew is one of our digital marketing experts here at TriComB2B. He has helped technically oriented clients grow and convert their web traffic for more than a decade using his creativity, data-driven approaches and commitment to professionalism. When not at work, you can probably find him playing his guitar or jogging in the woods.
Ashley is responsible for client product launch planning and execution. A graduate of the University of Mount Union, our “Purple Raider” utilizes her skills and experiences to stay organized and exceed expectations. While not at work, this coffee lover enjoys reading, shopping, and spending time with family and friends.
If you call us at TriComB2B, Betina will be the first person with whom you’ll speak and will undoubtedly put a smile on your face! This family-centric Daytonian has returned home after eight years in Atlanta. She enjoys being an aunt to her five nieces and one nephew and exploring the outdoors.
Whether regarded as a marketer with a bent for engineering or an engineer with a bent for marketing, Chris uses it to his advantage in his role as a client services lead. With an appreciation for restoring classic muscle cars and science fiction from the 60s, you’d think he’s an age-old hobbyist. If you ever see someone zooming down the Nürburgring in a TARDIS on wheels, you’ll know who it is.
Chris Rashilla Barton
With both agency and client experience, Chris knows what it takes to drive programs from inception through implementation and analysis. When not at work, you’ll find her and her husband renovating their 1880’s historic home or simply relaxing with a good book.
Hannah is responsible for managing the logistics and promotion of client trade shows. With previous digital marketing and branding experience, she knows what it takes to manage events from start to finish. Outside of the office, Hannah enjoys baking and staying active when she isn’t eating her creations.
Kelley is a project-oriented enthusiast who loves a good challenge. With her DIY engineer mindset, she delivers high-quality work to her clients. Outside of the office, Kelley is always seeking the next adventure, whether its skydiving or searching for the next giga coaster to ride with her two daughters.
Kindra manages, supports and executes client marketing programs. Her background consists of positions in K–12 fundraising, B2B technology and marketing, human resources and sales. No matter what she is doing, she is passionate about helping clients find solutions to challenges. When not actively helping clients achieve their B2B marketing goals, the self-described “country girl at heart” enjoys boating in Michigan, spending time with family and reading a good book.
Lana’s the first person you’ll see when coming through the doors at TriComB2B, and for good reason. Aside from her undisputable interpersonal and customer service skills, Lana serves as the conductor of our B2B marketing orchestra. She has an acute awareness of the agency’s many comings and goings, and is integral to promoting smooth day-to-day activities. You might say she keeps us reading from the same sheet of music.
With a rich history of marketing roles throughout her career, Lorie Woods supports agency clients by strategically helping them develop and deliver creative marketing programs to reach their campaign goals. When not working on ROI, lead generation and the like, Lorie logs odometer miles driving her kids to their sporting events, taking their pictures, and single-handedly keeping the iced tea industry afloat.
Melissa is a yogi, and her calm, meditative demeanor allows her to be both technically thorough and thoroughly technical. If it wasn’t the yoga and meditation that focused her understanding of complex engineering concepts, it was her years studying and applying those concepts to projects north of the border. Yeah, she’s Canadian, but we don’t hold that against her, eh.
Scott Rogers brings more than 15 years of marketing and communications experience to his client services role at TriComB2B. He is responsible for working with agency clients to develop comprehensive digital marketing strategies to help increase qualified leads. Before he entered the world of marketing, he worked for several of Dayton’s professional arts organizations. In fact, he has logged time in every theatre in Dayton — except the one where TriComB2B’s offices are currently located.
Whitney assists the agency in researching, developing and executing client marketing plans. A former college basketball player at Walsh University (go Cavaliers!), she is a formidable opponent for anyone unwise enough to challenge her in a game of H-O-R-S-E. On weekends, you can typically find the caffeine-addicted “dog mom” running around Dayton with her husband and dog, Tucker, a beagle lab mix.
If you wonder why Abby wears so many hats in her client services support role, it’s because she’s a shopping connoisseur. When not helping clients achieve their marketing goals and objectives, she can be found pursuing her own goals and objectives, i.e., going to concerts, traveling, and exploring the eclectic cuisines offered by the region’s restaurants.
Few things are more important to Jon than translating technical subject matter into layman’s terms and laying down a backbeat for one of his bands. While many are suspicious of the concept of a literate drummer (bring on the green globule jokes), Jon believes writing and drumming to be complementary disciplines, utilizing both sides of the brain and tapping into innate human rhythms. Count his family among those things Jon considers more important.
Every business has a unique story; Chris’ goal is to discover each of our clients’ stories. He relies on his broad journalism and content marketing experiences to explain complex B2B products and services. When he’s not writing about manufacturing and technology, Chris is an amateur astronomer, a rookie guitar player, and a long-suffering (yet loyal) fan of the Cleveland Browns.
In joining the TriComB2B team, Bill returns to his first loves: writing about hulking, dangerous machinery and explaining baffling new technologies. Bill attributes his success in the field — which includes numerous national advertising awards — to his lack of a technology background. Instead, he has had to rely on an unquenchable curiosity to learn and understand complexity. His hobby is to visit the public library and gather non-fiction books at random, never knowing what comes next: quantum mechanics or a celebrity biography.
Quattro (he is the fourth TriComB2B employee named “John”) uses his “particular set of skills” to prevent errors in any marketing material we produce. His career encompasses positions in the news, publishing, and advertising industries in both Philadelphia and Baltimore. A loyal fan of the N.Y. Giants, 1980s hair bands and B-level action movies, Quattro’s sense of humor always keeps the office mood light when deadlines loom.
Patrick is a versatile asset for interactive projects. His background includes all phases of the software development life cycle, project management, systems analysis and design, server and network infrastructure, and technical media and marketing. Patrick is an accomplished athlete and outdoor enthusiast. When not attending Dayton Flyers basketball games, he puts his master level knowledge of aquariums to good use in his basement’s extensive saltwater setup.
With responsibilities in programming, database administration and marketing automation services for our clients’ online and digital needs, Abigail is an integral part of helping enhance the user-end experience. Balancing organization and project management skills, she aids in ensuring accurate and timely deliverables for our clients. Abigail consumes pop culture in all its forms, via books, movies and TV. If it’s pop culture, she’s interested or already knows about it.
Devon is no stranger in the world of development, with professional experience as a front-end developer and tons of time spent in the back end. Equally well versed in software programs such as Illustrator and Photoshop, Devon can spend hours adjusting code to perfect the very pixels that define them or take a completely blank page and write an all-inclusive website from start to finish without batting an eye. When he’s away from the computer, he can most likely be found outside enjoying nature.
With a knack for responsive design and software development, Matthew brings more than six years of front- and back-end development experience to TriComB2B. He enjoys hiking and exploring the local Metroparks when he’s not coming up with the latest software codes.
As the agency’s director of traffic & quality control, Kara is responsible for managing workflow by organizing, establishing and maintaining project schedules, and charting the progress of all jobs on behalf of TriComB2B and its clients. She also sources and manages vendor relationships. Kara identifies as a Potterhead and when she's not reading a book, she spends her free time doting on her nephew, whom she claims is her favorite person.
Denny skillfully oversees the distribution of literature and materials for our clients. But marketing wasn’t always in his blood. Denny spent more than 30 years working in information technology for one of Dayton’s premier industrial component manufacturers. That’s why he not only understands our customers’ needs but has no problem maintaining our inventory and order management systems. Like many of us, Denny is a die-hard fan of the University of Dayton Flyers.