TriComB2B Wins New Business From Cummins Power Generation
Dayton-based B2B firm selected as agency of record for North American Power Generation group marketing, business-to-business public relations
DAYTON, Ohio, May 1, 2015 — TriComB2B, a national agency focused on business-to-business marketing of technical products and services, announced today it has been selected as the business-to-business marketing agency of record for the North American Power Generation Business Unit (PGBU) of Cummins, Inc. TriComB2B was also selected as the business unit’s lead business-to-business public relations agency in North America.
As the marketing agency of record for the Power Generation group, TriComB2B will work with various strategic market segments, including recreational vehicles, commercial mobile and rental power. The scope of work will include marketing strategy, promotional campaign execution, content marketing, sales support and development of digital marketing assets.
Additionally, TriComB2B will provide North American support for key market segments such as data centers, health care and other mission critical applications, as well as telecom.
“TriComB2B was selected to support these segments because of their technical acumen and focus on the B2B marketing space,” said Madeline Foss, marketing communications manager, Cummins Power Generation. “The agency’s comprehensive capabilities and embedded industry knowledge will be valuable additions to our marketing efforts.”
As the lead public relations agency for Cummins Power Generation in North America, TriComB2B will be responsible for all aspects of the company’s PR, including media planning and ongoing media relations, editorial placement, and event support and participation.
“Cummins Power Generation and TriComB2B have a longstanding, successful partnership executing a wide array of marketing campaigns,” said Jocelyn Hodson, public relations director, TriComB2B. “As a key player in the power generation market, Cummins Power Generation consistently develops industry-leading innovations and solutions and provides a leading voice on critical industry issues. We look forward to supporting their publicity efforts on this level.”
Headquartered in Shoreview, Minn., Cummins Power Generation is a subsidiary of Cummins Inc. (NYSE: CMI) and is a global leader dedicated to increasing the availability and reliability of electric power around the world.
TriComB2B is a full-service agency that provides strategic marketing and communications to a worldwide client base of technical and industrial businesses. TriComB2B has been named both a Top Agency by BtoB Magazine and a Best Place to Work by the Dayton Business Journal. TriComB2B was founded in 1984 and is headquartered in Dayton, Ohio, with business partnerships in the United Kingdom and Germany.
Jocelyn Hodson, Public Relations