TriComB2B Principal to Speak at Marketing to Engineers Conference
DAYTON, Ohio, April 12, 2018 — Chris Eifert, principal of TriComB2B, a Dayton-area firm focusing on business-to-business (B2B) marketing, has been chosen to speak at CFE Media’s upcoming Marketing to Engineers® conference. Eifert will co-present with Ani Jayanth, director of product marketing for Emerson’s Cold Chain Solutions group.
Entitled, “Persuasion Through Information: What You Need to Know About What Your Customers Want to Know,” the presentation will illustrate how B2B companies can transform their product-focused marketing approaches to strategic thought leadership platforms that create true differentiation, even in technology and application areas often considered to be at or near parity. It will include a case study from Emerson Cold Chain Solutions.
The Marketing to Engineers conference will be held on April 16 at the Renaissance Hotel in Chicago.
Eifert joined TriComB2B in 2002 and purchased the company in 2006. He has more than 25 years of engineering, sales, marketing and management experience at industrial and technology companies. He and his agency have worked closely with Emerson on numerous, ongoing marketing programs for several years.
Jayanth began his career at Emerson in 2008 as a lean manufacturing engineer. He has extensive experience in manufacturing, operations, engineering, sales and product marketing within the refrigeration industry.
Four additional presentations and two panels of engineers will be featured at the event.
TriComB2B is a full-service agency that provides strategic marketing and communications to a worldwide client base of technical and industrial businesses. TriComB2B has been named a Top Agency by BtoB Magazine; a Best Place to Work by the Dayton Business Journal; and a Top 200 Agency by Chief Marketer. TriComB2B was founded in 1984 and is headquartered in Dayton, Ohio.
Jocelyn Hodson, Public Relations