Public Relations: You’re the Expert. Act Like It.

Your R&D team patented a mechanical process that improves energy efficiency. Your engineers have the hands-on experience to solve the most vexing application problems. And, by the way, your director of sustainability happens to be the industry’s leading expert in green technologies. The fact is, most companies have a wealth of intellectual capital that goes largely untapped and underutilized. And, in B2B marketing, buyers have a thirst for knowledge. Enter public relations, a golden opportunity to be a thought leader, just waiting to be exploited. We can implement high-level PR activities that elevate your organization’s market position:

 
 

Content Development

  • Feature articles
  • White papers
  • Blogs
 
 

Media Coverage

  • Editorial research
  • Media relations and events
  • Placement and measurement
 
 

Social Media

  • Multi-channel integration
  • Audience alignment
  • Program execution

Instead of pushing out marketing materials for a traditional hard sell, you pull in prospects and build customer trust through a steady stream of highly relevant information. A strong B2B public relations program helps position you as an authority on pressing industry issues, using a blend of content marketing, media relations and social media. It takes strategic initiative to conceive, and considerable effort to implement. But the return is invaluable. And because we know you don’t have time to take on this endeavor, we do it all for you, with experienced B2B content experts and PR professionals who are already making it happen for important B2B brands like Emerson, Regal Beloit and others.
Start capturing mindshare

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