Product launch: Make a Powerful First Impression
You’ve spent years in research and development, written the business plan and dutifully personified your target audience. You’re ready to make a big splash with a world-class B2B product launch. There’s a lot at stake. We get that. Some of our team members have walked a mile or two in your shoes, with major product launch experiences at B2B companies. Our creative team has led dozens of successful launches for major brands. This matters because, sadly, according to Forbes and many other sources, new product launches fail to meet revenue goals more than half the time. You’ll need some battle-tested B2B experience to make sure you don’t become part of this dubious majority.
We start with learning the lay of the land, including: every technical and application-specific detail there is to know about your product, what differentiates it from your competitors, and why (and how) your customers should specify it.
Then, we get creative. Not just with compelling themes, inventive platforms and segment-specific target messages, but also with digital and traditional tactics that surprise, disrupt and connect with prospects. Absolutely no boilerplate approaches. To be successful, product launches require careful campaign planning and well-conceived approaches that make sense for your situation. Our account executives and strategy advisors will make sure you’ve accounted for every detail, from strategy through execution.
Plan your next product launch