Demand generation: Omnibound™ is the direction of the future
The gap between marketing and sales has officially closed. Generating real, measurable demand and silver platter leads for products and services is now marketing’s purview. And there’s a lot of noise on how best to get there.
Do your research and you’ll see demand generation is a digital, inbound discipline. But too often, these approaches can be over-prescribed and under-evaluated. And in many cases, marketers don’t even agree on which channels are inbound and outbound. Good news: it doesn’t matter. Why choose one direction over the other? The best approach is always the one that’s tailored to audience preferences and, when possible, capitalizes on unexpected approaches for garnering attention.
Omnibound Demand Generation is a platform based on strategic content marketing approaches in the right channels. Through a business alliance with Acadia Lead Management Services, we built in metrics-focused lead capture and qualification processes with a CRM and marketing automation backbone. Whether you’re looking for an uptick in content engagement or closed loop lead capture and qualification, our Omnibound platform will take you in the right direction.
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