Category: public relations

Why Your B2B Public Relations Efforts Demand Strong Content Strategy

When it comes to B2B public relations, most people associate earned media with sending out news releases and meeting with editors at trade shows.

Do You Know the Value of the PESO?

It goes without saying that integration these days is critical to the success of marketing; not a single marketing tactic can be responsible for sales, lead generation, awareness or a positive public image. What might be less obvious is the necessary integrated approach to one marketing tactic in particular: public relations.