Category: public relations

Seven Ways to Build Industry Recognition With Sustained PR

It’s the age-old question for many organizations: Should we implement earned media on a project basis or engage through a sustained effort? Some businesses explore earned media through a one-off PR project, perhaps because they don’t want to make the full-time PR investment that comes with a retainer.

Why Your B2B Public Relations Efforts Demand Strong Content Strategy

When it comes to B2B public relations, most people associate earned media with sending out news releases and meeting with editors at trade shows.

Do You Know the Value of the PESO?

It goes without saying that integration these days is critical to the success of marketing; not a single marketing tactic can be responsible for sales, lead generation, awareness or a positive public image. What might be less obvious is the necessary integrated approach to one marketing tactic in particular: public relations.