Category: photography

Using Royalty-free Stock Images in B2B Marketing

If your day is anything like mine, you’re constantly surrounded by images. Whether it’s billboards and ads on buses on my drive in to work, digital ads on my phone, articles in magazines or the packaging on just about anything I buy, I’m inundated with imagery.

Should I Use Stock Photos?

A while back, I was leafing through a magazine in a dentist’s office when I saw a cute photo of a woman with a child on her shoulders to emphasize the headline: “You carry the world on your shoulders.” Below was a bright orange color block, some support copy and the MetLife logo. Not worth noting, except …