Website analytics give marketers a better understanding of how their online efforts are impacting their business. And of course, when it comes to web searches, Google reigns supreme. It only makes sense to utilize Google Analytics, the site’s built-in tool to measure website traffic.
Do you remember AAA TripTiks? If you are older than 30 or maybe even 40, you may remember these comb-bound, trip-planning tools that provided directions from Points A to B. They conveniently mapped the shortest route for you, or a more scenic one if you had extra time.