Category: Marketing Strategy

Frequently Asked Google Analytics Questions and Basic Analytics Terms

Website analytics give marketers a better understanding of how their online efforts are impacting their business. And of course, when it comes to web searches, Google reigns supreme. It only makes sense to utilize Google Analytics, the site’s built-in tool to measure website traffic.

Message Mapping Gets You to Where You Want to Be in B2B

Do you remember AAA TripTiks? If you are older than 30 or maybe even 40, you may remember these comb-bound, trip-planning tools that provided directions from Points A to B. They conveniently mapped the shortest route for you, or a more scenic one if you had extra time.

Does Your Competition Really Have to Be Your Competition?

America may run on Dunkin’, but the company needs to have a lot more than coffee and donuts on its mind to achieve their latest marketing goals. Allow me to explain.