Your Customer’s Brain and the Emotion Behind B2B Decision Making (Blog 1 of 2)

Your Customer’s Brain and the Emotion Behind B2B Decision Making (Blog 1 of 2)

Your customer has only a six-second attention span, which is shorter than that of a goldfish.

Emotion in B2B Decision Making, Really?

Emotion in B2B Decision Making, Really?

I saw an interesting segment on the PBS series “The Brain” hosted by David Eagleman. In the episode, he introduced viewers to Tammy, who had spent two decades as a successful engineer. Two years ago, she had a motorcycle accident from which she mostly recovered, but has since continually struggled with making decisions.