Category: digital strategy

One Problem That Hasn’t Changed in the Ever-Changing B2B Digital Landscape

I made the decision to go into software development in 2004, at which time I built my first website for NCR Corp. This came after dabbling in other IT areas: networking, databases, traditional C programming, etc. I loved being a part of creating something real and was drawn to the “new media” side. Websites, apps, touch-screen tools, virtual reality.

Statistically Dissecting Mobile Web and App Trends

We all know that people spend a ton of digital time on mobile devices, specifically in apps. So, I often hear from clients that they want a mobile app: a rightful discussion point for almost every B2B marketing plan. However, apps and websites both offer very distinct pros and cons that must be weighed. Many times, a company wants a mobile app for all the wrong reasons.

What Are We up to in Digital Marketing?

I started at TriComB2B seven years ago as a developer; I was promoted to my current role as director of marketing technology in 2013. Looking back, it’s amazing how much the digital space has changed. Not surprisingly, we’ve changed quite a bit as well! Where Drupal websites were once our bread and butter, we’ve made a constant effort to continue to do more than that — and we are.

Six Tips to Make Your Digital Marketing Project Succeed

I recently provided five cynically humorous ways to make your digital project fail, and now I’d like to flip the coin and discuss some strategies that will help you to succeed with flying colors.