I made the decision to go into software development in 2004, at which time I built my first website for NCR Corp. This came after dabbling in other IT areas: networking, databases, traditional C programming, etc. I loved being a part of creating something real and was drawn to the “new media” side. Websites, apps, touch-screen tools, virtual reality.
We all know that people spend a ton of digital time on mobile devices, specifically in apps. So, I often hear from clients that they want a mobile app: a rightful discussion point for almost every B2B marketing plan. However, apps and websites both offer very distinct pros and cons that must be weighed. Many times, a company wants a mobile app for all the wrong reasons.
I started at TriComB2B seven years ago as a developer; I was promoted to my current role as director of marketing technology in 2013. Looking back, it’s amazing how much the digital space has changed. Not surprisingly, we’ve changed quite a bit as well! Where Drupal websites were once our bread and butter, we’ve made a constant effort to continue to do more than that — and we are.