Category: digital marketing

Another PowerPoint? There Must Be a Better Way.

PowerPoint decks have been the go-to media for presenting information to colleagues for a long time. Many would say too long. Ever since PowerPoint’s creation in 1990, salespeople, staff members, managers and executives (and that guy who wants to sell you a timeshare) have leaned on it to deliver their stories. Often, it works just fine.

What Are We up to in Digital Marketing?

I started at TriComB2B seven years ago as a developer; I was promoted to my current role as director of marketing technology in 2013. Looking back, it’s amazing how much the digital space has changed. Not surprisingly, we’ve changed quite a bit as well! Where Drupal websites were once our bread and butter, we’ve made a constant effort to continue to do more than that — and we are.

B2B MarTech: Scrap Your Collateral Warehouse

printing proofsOn-demand printing has replaced stacks racks of pre-printed marketing collateral. Just a decade ago, it was more economical to produce high-volume offset print vs digital. Now that technology has improved, you can produce high-quality digital print at a lower cost.

Six Tips to Make Your Digital Marketing Project Succeed

I recently provided five cynically humorous ways to make your digital project fail, and now I’d like to flip the coin and discuss some strategies that will help you to succeed with flying colors.