“We need to take our marketing program digital.” You’ve probably heard this statement or some variation a few times in your marketing career, no matter how new or seasoned you might be. Taking it digital. What does that even mean? Well, there are a lot of options for going digital, but much of the focus in our content marketing world has been on organic inbound.
Content marketing has become more popular than ever, so what better way to promote your great work than through social media? The problem that B2B marketers often run into, however, is a lack of strong followership on their social channels. Connecting with the right people and getting your message to your intended audience can be challenging.
Your agency’s content marketing is on point, email and nurture campaigns are going great and you’ve been taking steps to optimize your website for organic search. So, what’s next to help you drive demand for your products? Paid search advertising could be an option, depending on your goals.
Understanding which options are available to get your message heard, seen or even recognized in B2B is becoming more difficult than ever. It seems nearly every company, including your competition, advertises online in some way, so how can you possibly outperform them and get better results?
Paid digital advertising is a big, complex space. With thousands of marketing and advertising technology providers involved, there are myriad options from which to choose. That means running an effective digital advertising campaign can be challenging. And if you think that’s hard, it’s even harder for the consumers of these ads to take them all in.