Category: B2B Writing

A Blog About Acronyms (ABAA)

I know that “CMS” is an acronym which is very commonly used throughout the marketing industry. Thus, you really shouldn’t have to spell it out for your customers. You wouldn’t spell out “USA,” would you?* But bear with me.

If you want to use an acronym, just follow these simple rules:

Let Your B2B Customers Fill in the Blank

“Jaws” is one of my all-time favorite movies, second only to “Auntie Mame” (but that’s a whole other blog). As a genre, I don’t really like classic monster horror films at all. “Jaws” is the exception. What sets it apart from many other mundane monster movies is its slow buildup of suspense.