Category: B2B Public Relations

Seven Ways to Build Industry Recognition With Sustained PR

It’s the age-old question for many organizations: Should we implement earned media on a project basis or engage through a sustained effort? Some businesses explore earned media through a one-off PR project, perhaps because they don’t want to make the full-time PR investment that comes with a retainer.

Why Your B2B Public Relations Efforts Demand Strong Content Strategy

When it comes to B2B public relations, most people associate earned media with sending out news releases and meeting with editors at trade shows.

There’s More to Trade Show Publicity Than Just Your Press Release

Trade shows take a great deal of planning — especially when it comes to exhibit logistics. The investment is substantial: people + products + marketing materials + equipment + customer entertainment = big $. And rightfully so. You have the potential to reach a very wide customer base in a matter of days (in some cases, the attendee list is in the 100,000+ range).