Category: B2B decision-making

Your Customer’s Brain and the Emotion Behind B2B Decision Making (Blog 1 of 2)

Your customer has only a six-second attention span, which is shorter than that of a goldfish.

Commit or Resist? It May Be Best to Move Forward

I don’t study Jeff Bezos and Amazon very much, but I was particularly moved by an excerpt from a letter he wrote in a recent annual report where he talked about high-velocity (of course) decision making. Essentially, he commented on making decisions quickly to create a business advantage.