Category: b2b content

Why Your B2B Public Relations Efforts Demand Strong Content Strategy

When it comes to B2B public relations, most people associate earned media with sending out news releases and meeting with editors at trade shows.

Leave Your Competitors out of Your B2B Marketing Story

My first creative director was fond of unexplained marketing koans.

A Content Writer Writes to Explain “Content”

On May 16, 2009, the U.S. Senate passed and President Obama signed a bill (SB1953686429: Marketing Nomenclature Uniformity Act), which required most advertising agencies and copywriters to rename themselves Content Agencies and Content Writers. This has caused unintended confusion over the years.

Don’t Let Your B2B Content Get Banished to the TL;DR Pile

We all have that friend — you know, the one who occasionally sends a text that breaks all etiquette with a novella that forces you to stop, skim and well, mostly ignore. In internet parlance, it’s called TL;DR (i.e., too long; didn’t read).