Category: analytics

Why an Increase in Web Traffic Is an Overrated KPI in B2B Digital Marketing

Perhaps you’ve recently invested a sizable portion of your marketing budget into a digital display campaign. Maybe you’re seeing steady, consistent audience growth on LinkedIn month-over-month. And, traffic is flooding to your website. Suddenly, your boss asks that fateful question: “Where the heck are all the leads?”

Frequently Asked Google Analytics Questions and Basic Analytics Terms

Website analytics give marketers a better understanding of how their online efforts are impacting their business. And of course, when it comes to web searches, Google reigns supreme. It only makes sense to utilize Google Analytics, the site’s built-in tool to measure website traffic.