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Website Helps Customers Attach to the Right Product

Paladin Attachments came to us looking for a website overhaul. Their site wasn’t mobile friendly, and nearly 400 products on it were difficult to search. Our client desperately needed a better online experience — for domestic and international customers alike. Their global expansion plans meant the site would have to accommodate international specifications.

We developed a modern, responsive website to deliver an optimal experience on any device. Faceted search capability allows customers to filter products by the attributes most important to them. Redesigned specification tables enable visitors to toggle between metric or SAE units in a single click. Finally, we created industry- and persona-specific pages and content to ensure target audiences can easily find what they need.

Paladin website architecture

Paladin website wireframes

Paladin website design

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Paladin website pages on desktop monitors

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