Air movement leader makes site interaction a breeze
For this client, ensuring customers and distributors find the right product quickly and accurately can be the difference between a sale and a lost opportunity. So we built a new website that focused on improving usability, allowing users to locate products using up to 10 selection parameters. No more catalogs to flip through. No more endless page scrolling. But we couldn’t ignore our client’s unmatched industry and application expertise: a no-compromises approach to engineering, selling and manufacturing that sets them apart from cheaper competitors. Our creative team made sure their brand position— Good Enough Never Is—was front and center.