Targeted Product Launch Cuts to the Core

When it comes to welding, there’s much more to the solution than meets the naked eye. In the case of this client’s new welding wire for galvanized stainless steel, the difference was literally invisible. So, our job was to get their clients to look deeper. Our program engaged every facet of our business and featured a landing page that housed a plethora of product-related content, including a white paper, infographic, video and animation. The signature piece was a dimensional mailer to customers, including actual weld samples and X-rays that showed the true difference their new welding wire delivered. A string of new business opportunities made it clear their customers took notice.

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