Touch-Screen Store Solutions Demo Speaks Volumes at Events
“We can help use your retail store as a mini distribution center so you can succeed in the e-commerce, buy online/pick up in store (BOPUS) environment.” Really? That’s what we helped our client communicate at a major industry event. To make it happen, we developed an interactive touch-screen tool with high-level videos and an explorer section that allowed visitors to compare our clients’ approach and voice technologies to traditional methods used for handling BOPUS orders. Use cases for the tool included guided and self-guided interactions, so the experience needed to be very intuitive. To drive interest, a screen-saver asked thought-provoking questions to attract visitors. Door hangers, advertising, signage and graphics tied everything together to drive traffic.