BioLife Solutions Media Program

Data-Driven Media for Data-Driven Science

BioLife Solutions needed to reinforce and expand their brand presence online, folding in multiple mergers and acquisitions and then reaching into new segments of the life sciences industry. By consolidating and re-engineering the entire portfolio’s ad management strategy, a platform for holistic and repeatable company growth had been built.

Biolife Solutions
Digital and Web
Social Media
Strategy and Planning
The Strategy

This program connected with potential customers across channels to tell their brand’s story of reinventing the biostorage space. An integrated digital program allowed for highly targeted approaches to key markets, while also ensuring continual growth into a well-recognized brand with search engine optimization (SEO) and pay-per-click (PPC) tactics. Additional efforts to optimize their lead-to-revenue process resulted in a seamless transition from lead capture to sales enablement, increasing overall lead quality for the business.

Paid Search and Google Advertising

BioLife Solutions enhanced its standing as an industry-disrupting solution for biostorage by crafting and launching new ad creatives.

Custom Biogenic Solutions - Biolife Paid Search and Google Advertising

Paid LinkedIn

TriComB2B helped BioLife Solutions to identify a new audience opportunity. They expanded their existing PPC program by implementing different campaigns on LinkedIn, building a foundation for scalable sales growth.

Biolife - Paid LinkedIn

Search Engine Optimization

BioLife Solutions’ updated website includes on-page optimizations, ensuring customers easily find accurate product information at the top of both organic and paid search results

Biolife - Search Engine Optimization
Biolife - Search Engine Optimization

Trade Media

A diversified channel mix includes non-search related tactics, such as trade media, to promote awareness of the newly crafted BioLife Solutions story and educate the industry on their wide range of offerings.

Biolife - Trade Media
The Impact
BioLife Solutions has seen solid growth in their marketing-generated pipeline across all business units, including record-breaking volumes of quality leads and e-commerce sales. The sales team’s improved infrastructure supports better sales lead categorization and outreach to optimize their selling process and the company’s demand generation programs as a whole.