Leading the Electric Conversion Conversation
American Electric Power (AEP) had an ambitious strategy to increase electricity sales on a massive scale: convince companies to switch from older gas-powered equipment to new electric technologies. We researched the economic and technical advantages of new electric technologies across a range of industrial applications. Then we created an integrated campaign that made it easy for customers to understand and tasked account managers with explaining those benefits.
Armed the Sales Force
Fact sheets showed big-picture benefits using engaging visuals.
Created One Destination for Educational Content
Internal and external audiences can access a dynamic, online knowledge center.
Engaged the Audience Through Social Media
Creative graphics, content and stats reinforced key messages across multiple channels.
Simplified the Story
Audiences learned about electrification through simple messaging and visual media.
Connected With Customers
Standout exhibit garnered attention from trade show attendees and sparked conversations.
Quantified the Benefits
A custom-made calculator compared costs with competing technologies.