AEP Empower Gif

Leading the Electric Conversion Conversation

American Electric Power (AEP) had an ambitious strategy to increase electricity sales on a massive scale: convince companies to switch from older gas-powered equipment to new electric technologies. We researched the economic and technical advantages of new electric technologies across a range of industrial applications. Then we created an integrated campaign that made it easy for customers to understand and tasked account managers with explaining those benefits.

Armed the Sales Force

Fact sheets showed big-picture benefits using engaging visuals.

Sales Flyers

Created One Destination for Educational Content

Internal and external audiences can access a dynamic, online knowledge center.

AEP Content Hub

Engaged the Audience Through Social Media

Creative graphics, content and stats reinforced key messages across multiple channels.

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Pipeline
Forklift
Inductive

Simplified the Story

Audiences learned about electrification through simple messaging and visual media.

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Connected With Customers

Standout exhibit garnered attention from trade show attendees and sparked conversations.

Booth

Quantified the Benefits

A custom-made calculator compared costs with competing technologies.

Calculator

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