Re-claiming its market stronghold
While our client was respected for its well-engineered products, flashier, more aggressive competitors were threatening market share. Our client needed to make a statement and reclaim their position as a prominent ground support equipment provider. Based on extensive research, we completely transformed their brand with strong positioning, a unique product branding approach and strong messaging designed to reach key decision makers. The brand overhaul was launched at the ground support industry’s most important event with dozens of media outlets present. Thoughtful content marketing and aggressive PR efforts provide the underpinning for ongoing efforts.