The Blog So Far...

To Agency or Not to Agency? That Is the Question

“The agency of record is dead as the dodo.” — Forbes, May 2015

“The reports of our death have been greatly exaggerated.” — TriComB2B, Sept. 2018

Time, Color and the Quest for Big Ideas

“The only reason for time is so that everything doesn’t happen at once.” — Albert Einstein

We love a good deadline; our agency thrives under pressure. You need to hit a tough date on a complex project? We’re pretty darn good at that. But, having a little time to breathe and collaborate isn’t such a bad thing. Let me explain.

Put Webinars to Work in Your B2B Marketing

More than 60 percent of marketers are using webinars in some form as part of their marketing program (Content Marketing Institute).

Five Observations From My Recent B2B Trade Show Tour

In Q1 and Q2, I spent quite a bit of time with clients at large industry trade shows. Inevitably, I had a little time to walk around and see what exhibitors are doing. Here are five things that stood out in early 2017.

The Fifth “P” of B2B Marketing

Your product isn’t as good as you think it is. And that’s old news. Almost 10 years ago, Simon Hayward, Gartner Fellow, declared:

“Most products are now good enough to serve the majority of users most of the time.”

Commit or Resist? It May Be Best to Move Forward

I don’t study Jeff Bezos and Amazon very much, but I was particularly moved by an excerpt from a letter he wrote in a recent annual report where he talked about high-velocity (of course) decision making. Essentially, he commented on making decisions quickly to create a business advantage.