The Blog So Far...

Good B2B Content Marketing Hindered by Content?

I recently stumbled across this blog post by Peter O’Neill from Forrester — “…B2B Marketers Are Still Stuck in Their Product Marketing Comfort Zone.” The premise of the article is that B2B marketing agencies and marketers are having trouble living up to the expectations of true content marketing. While I take issue with Mr.

Does Your Competition Really Have to Be Your Competition?

America may run on Dunkin’, but the company needs to have a lot more than coffee and donuts on its mind to achieve their latest marketing goals. Allow me to explain.

Is Marketing Automation Working in B2B?

If you’ve spent time with me in the last couple of years, you’ve probably heard me talk about demand generation and marketing automation. Implementation is hard; getting results requires dedication and resources.

Fortune 500 Creates Relationships With Blogs, Social

“Just because someone does something doesn’t mean you need to do it.” — my mom

Two Kids to College, One Piece of Advice: Write Well

The inevitable has arrived. My twins are heading off to college. sad