The TriComB2B point-of-view on B2B marketing… and then some

TriComB2B Blogger - Daniel Lakovic
By Daniel Lakovic

On-demand printing has replaced stacks racks of pre-printed marketing collateral. Just a decade ago, it was more economical to produce high-volume offset print vs digital. Now that technology has improved, you can produce high-quality digital print at a lower cost. This enables you to have versioning control of your collateral without scrapping large amounts of outdated inventory. It also...

TriComB2B Blogger - Jon Berry
By Jon Berry

Content creation can be a risky undertaking in B2B marketing. The writer must first gather relevant stats, review performance data, then familiarize themselves with key industry terms and acronyms. Usually, our clients provide the bulk of this information, and we’re able to fill in any of the blanks with a quick internet search.

TriComB2B Blogger: John Acquavita
By John Acquavita

A Google search confirms Jack’s sagely wisdom. Browsing MarketingProfs, MarketingCharts or any of the 1.5 billion (that’s not a misprint) web results will regurgitate gigabytes of data for just about any pertinent subject related to marketing, B2B advertising or otherwise.

TriComB2B Blogger: Patrick McMullen
By Patrick McMullen

I recently provided five cynically humorous ways to make your digital project fail, and now I’d like to flip the coin and discuss some strategies that will help you to succeed with flying colors.

TriComB2B Blogger - Patrick McMullen
By Patrick McMullen

Here are five strategies you can employ that are almost guaranteed to cause serious headaches.

TriComB2B Blogger - Chris Eifert
By Chris Eifert

What can Chris Eifert tell his college-bound kids that might give them a little professional edge regardless of career path?