The TriComB2B point-of-view on B2B marketing… and then some

TriComB2B Blogger - Chris Eifert
By Chris Eifert

If you’ve spent time with me in the last couple of years, you’ve probably heard me talk about demand generation and marketing automation. Implementation is hard; getting results requires dedication and resources. We’ve seen customers rate their programs across the board: effective; ambiguous; indifferent; or “where are the sales?” This led me to seek...

Patrick McMullen
By Patrick McMullen

The technology landscape is changing faster than ever, and we want our clients to be on the bleeding edge. Here is a brief recap of how we've structured our team to continue to broaden our digital toolbox, and some examples of recent projects that are changing the way our clients do business.

TriComB2B Blogger - Chris Eifert
By Chris Eifert

“Just because someone does something doesn’t mean you need to do it.” — my mom

TriComB2B Blogger - Daniel Lakovic
By Daniel Lakovic

On-demand printing has replaced stacks racks of pre-printed marketing collateral. Just a decade ago, it was more economical to produce high-volume offset print vs digital. Now that technology has improved, you can produce high-quality digital print at a lower cost. This enables you to have versioning control of your collateral without scrapping large amounts of outdated inventory. It also...

TriComB2B Blogger - Jon Berry
By Jon Berry

Content creation can be a risky undertaking in B2B marketing. The writer must first gather relevant stats, review performance data, then familiarize themselves with key industry terms and acronyms. Usually, our clients provide the bulk of this information, and we’re able to fill in any of the blanks with a quick internet search.

TriComB2B Blogger: John Acquavita
By John Acquavita

A Google search confirms Jack’s sagely wisdom. Browsing MarketingProfs, MarketingCharts or any of the 1.5 billion (that’s not a misprint) web results will regurgitate gigabytes of data for just about any pertinent subject related to marketing, B2B advertising or otherwise.