Finding a message that stands out is hard work. It requires elbow grease, some soul searching and imagination. (4-minute read)
Every technology professional cringes at the very thought of it. I’m talking about the quoting process. (5-minute read)
We all have that friend who occasionally sends a text that breaks all etiquette with a novella. In internet parlance, it’s called TL;DR (2-minute read)
I enjoy writing case studies, for all the wrong reasons. They’re great stories. They’re the wrong stories.
Many people will tell you they are not influenced by emotional messages. Others may be, but not them. They are in control. Research shows otherwise. (2-minute read)
Many professional marketers still fall back on their marketing upbringing — Product, Place, Price, and Promotion — with a lot of focus on Product, but I propose adding a fifth “P” to the mix: Prowess. (3-minute read)