The TriComB2B point-of-view on B2B marketing… and then some


TriComB2B Blogger - Chris Eifert
20
Feb
By Chris Eifert

Finding a message that stands out is hard work. It requires elbow grease, some soul searching and imagination. (4-minute read)

TriComB2B Blogger - Patrick McMullen
31
Jan
By Patrick McMullen

Every technology professional cringes at the very thought of it. I’m talking about the quoting process. (5-minute read)

TriComB2B Blogger - Jon Berry
18
Jan
By Jon Berry

We all have that friend who occasionally sends a text that breaks all etiquette with a novella. In internet parlance, it’s called TL;DR (2-minute read)

TriComB2B Blogger - Bill Weinstein
04
Jan
By Bill Weinstein

I enjoy writing case studies, for all the wrong reasons. They’re great stories. They’re the wrong stories. 

(5-minute read)

TriComB2B Blogger - John Nagy
20
Dec
By John Nagy

Many people will tell you they are not influenced by emotional messages. Others may be, but not them. They are in control. Research shows otherwise. (2-minute read)

TriComB2B Blogger - Robin Miller
07
Dec
By Robin Miller

Many professional marketers still fall back on their marketing upbringing — Product, Place, Price, and Promotion — with a lot of focus on Product, but I propose adding a fifth “P” to the mix: Prowess. (3-minute read)

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