The TriComB2B point-of-view on B2B marketing… and then some


TriComB2B Blogger - Chris Eifert
05
Apr
By Chris Eifert

Picking a B2B product name is one of those things that sounds about as easy as making a can of soup, when in fact it’s probably a lot closer to making Thanksgiving dinner — more of a multi-course meal than a lunchtime snack … and for good reason. (4-minute read)

TriComB2B Blogger: John Acquavita
20
Mar
By John Acquavita

A distinctive name is essential in a sea of white noise, but can you really afford to give your product a name nobody can pronounce? If consumers can’t decipher your product’s name (let alone any purpose or benefits it’s meant to convey), will they demand it? (3-minute read)

TriComB2B Blogger - Bill Weinstein
05
Mar
By Bill Weinstein

Content is anything written for any marketing purpose. Simple enough? (5-minute read)

TriComB2B Blogger - Chris Eifert
20
Feb
By Chris Eifert

Finding a message that stands out is hard work. It requires elbow grease, some soul searching and imagination. (4-minute read)

patrick-mcmullen-blogger
31
Jan
By Patrick McMullen

Every technology professional cringes at the very thought of it. I’m talking about the quoting process. (5-minute read)

john-berry-blogger
18
Jan
By Jon Berry

We all have that friend who occasionally sends a text that breaks all etiquette with a novella. In internet parlance, it’s called TL;DR (2-minute read)

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