The TriComB2B point-of-view on B2B marketing… and then some

TriComB2B Blogger - John Acquavita
By John Acquavita

To me, a thousand words is a lot. It takes me a long time to read text (especially technical text) and digest it, so I need to read at a slower pace than others. However, all too often I get distracted when I read, and then need to re-read the same thing I just read.

Perhaps viewing MTV in its heyday contributed in some small way to my inability to concentrate for longer periods of time...

TriComB2B Blogger - Troy Burk

This is a guest post from our partners at Right On Interactive. They focus on marketing automation and assist TriComB2B with life cycle marketing software for client programs. Today, Right On Interactive CEO Troy Burk explains how marketing automation fits into the lifecycle of B2B industrial marketing...

TriComB2B Blogger - Patrick McMullen
By Patrick McMullen

Do you remember a Toby Keith song from 2001 called “I Wanna Talk About Me”? While I personally think it’s a hilarious and catchy song, have you ever actually known someone who you would swear Toby Keith must have encountered to even come up with the song’s concept? Of course you do — we all know a couple of those people! After rants about everything from their new shoes, to their...

TriComB2B Blogger - Jon Berry
By Jon Berry

So far in this blog series, I’ve focused on content strategies, not the process of content development. But the rubber meets the road in this installment, and it’s time to roll up our sleeves. Here, I’m covering something near and dear to my veracious content developer heart, and that is how to create content from a position of authority.

In case you missed the first...

TriComB2B Blogger - John Acquavita
By John Acquavita

When I was growing up, I loved going to the movies. One of the greatest aspects of attending a movie in the ’80s was the iconic voice-over work on movie trailers by Don LaFontaine. It was well worth it to arrive at the theater before the start of the feature just to hear the master at work. Here you can appreciate him hyping 1985’s “...

TriComB2B Blogger - Chris Eifert
By Chris Eifert

The link between University of Dayton basketball and the Dayton community is a phenomenon I feel only few communities in this country have.

I’m an alumnus and a lifelong fan, but my life hasn’t been long enough to appreciate the full scope of this relationship. I know bits and pieces of the 1950s and 1960s powerhouse programs, with NIT wins (when the NIT mattered) and numerous successes...