The TriComB2B point-of-view on B2B marketing… and then some

TriComB2B Blogger - Chris Eifert
By Chris Eifert

Trends come and go. This applies to several facets of our culture such as fashion, music, politics, movies and television, among others. The same principle applies to B2B marketing.

Have you ever thumbed through a magazine and encountered what appears to be copy from the publisher, and then after a few seconds you realize it’s an ad? There may be fine print at the top of the page...

TriComB2B Blogger - John Acquavita
By John Acquavita

In my opinion, Van Halen is unquestionably the greatest rock band in American history. Its lineup has changed somewhat through the years, but the quartet of David Lee Roth on lead vocals, Eddie Van Halen on lead guitar, his brother Alex Van Halen on drums, and Michael Anthony on bass guitar forged a legendary trail through the backyards of southern California that would eventually earn them a...

TriComB2B Blogger - Jack Lilienthal
By Jack Lilienthal

A language doctor, that is.

Diction and syntax are to the technical writer as algebra and geometry, respectively, are to the engineer. Diction, the precise selection of words, phrases, clauses, etc., is the language of the writer as algebra is the language of the engineer. Syntax, the construction of sentences, paragraphs, abstracts, etc., is the structure of...

TriComB2B Blogger - Jon Berry
By Jon Berry

In a perfect world, a B2B content marketing strategy would incorporate various tactics in a deliberately coordinated fashion. For example, one might launch a new website containing white papers, case studies, a blog, published articles, videos and infographics in a dedicated resources section. This hub would serve as the focal point for all SEO, B2B buyer research, social media, relationship...

TriComB2B Blogger - Chris Eifert
By Chris Eifert

Sometimes when we discuss blogging with business marketing professionals, we get that look. You know the one — the one that says, “I’m listening politely, but you’ll never sell me on this because no one looks at blogs and, even if they did, they don’t add any value to the marketing mix.” It happened to me just the other week. After a failed attempt to get a blogging initiative approved, I was...

TriComB2B Blogger - Robin Miller
By Robin Miller

When you decide to make a major purchase in your personal life (e.g., car, home, boat, engagement ring, etc.), you certainly do your due diligence on it. You read user reviews, compare prices, eliminate risks, and generally do everything in your power to ensure you are making a prudent financial decision.

The same principle holds for B2B research and purchase decisions. But how can you...