The TriComB2B point-of-view on B2B marketing… and then some

TriComB2B Blogger - Marcy Holderman
By Marcy Holderman

“It would’ve been flawless, except for…” (insert any number of frustrating issues that could have been addressed ahead of time).

We’ve all sat in at least one meeting and heard those words. And it doesn’t matter whether it was an issue you should’ve thought of or one someone else should’ve been prepared to address. The fact is, you could’ve avoided it or at least been prepared to deal...

TriComB2B Blogger - Jack Lilienthal
By Jack Lilienthal

Take a lesson from me (and the ancient Greeks and Romans) to keep creativity flowing

As a purveyor of the written word, especially subject matter of a technical B2B nature, I occasionally find myself face to face with crises of creativity. It’s in these dire straits that I lean on my classical education to reignite the Olympic flame of inspiration. During one...

TriComB2B Blogger - Ryan Peverly
By Ryan Peverly

Some of you reading this might look at that headline and scoff. Our PR team involved in our creative? Absurd! PR is perfectly fine dealing with media, drafting news releases and scheduling press events! We’ve got creative types for creative!

Well, I hate to be the bearer of bad news, but over the past few years your PR team has morphed into one of your best and most...

TriComB2B Blogger - Chuck Bertini
By Chuck Bertini

In an earlier blog I encouraged you, the B2B marketer, to invest as much effort into your channel marketing plan as you do your end-user marketing. Effectively engaging distribution partners can be one of the most efficient and quickest ways to drive business results.

In this blog I would...

TriComB2B Blogger - Jocelyn Hodson
By Jocelyn Hodson

As a writer, you never forget the moments in your career when you make that potentially career-ending typo (think public but you left out the letter “l”). I’ve made plenty of mistakes, but the one that stands out the most was in a very important html email invitation that went out to some of the Dayton area’s most prominent university heads, community leaders and politicians (among...

TriComB2B Blogger - Chris Eifert
By Chris Eifert

The topic of marketing attribution continues to muscle its way into the B2B marketing mainstream as execs demand more and more evidence their marketing investments are working.

Of course, the term working likely means something different for every company. While it will always be difficult to deliver an absolute marketing ROI in the considered purchase space — where dozens of...