The TriComB2B point-of-view on B2B marketing… and then some

TriComB2B Blogger - Chris Eifert
By Chris Eifert

The topic of marketing attribution continues to muscle its way into the B2B marketing mainstream as execs demand more and more evidence their marketing investments are working.

Of course, the term working likely means something different for every company. While it will always be difficult to deliver an absolute marketing ROI in the considered purchase space — where dozens of...

TriComB2B Blogger - Jon Berry
By Jon Berry

In the B2B marketing arena, we’re occasionally tasked with developing marketing strategies for products that are commodities at their essence. The big conundrum is: how do we effectively market a product that isn’t easily differentiated from its competitors in terms of features and benefits? Simply conveying that “ours is better” is not going to get it done, no matter how cool your logo or...

TriComB2B Blogger - John Acquavita
By John Acquavita

With 2014 inching ever closer to 2015, I thought it was appropriate to showcase some of the B2B Marketing blogs worthy of rereads (because we both know that you read these the first time they were posted). Here are some of the authors, listed alphabetically, and the topics they covered throughout 2014.

I, John Acquavita, wrote on a...

TriComB2B Blogger - Chuck Bertini
By Chuck Bertini

When developing your marketing plan be sure not to overlook — or worse, take for granted — your channel partners. If you concentrate too much on the end user, you may lose focus on who’s closest to you: your dealers, distributors and reps.

Sure, you know how important these organizations are to your success. They represent you in the marketplace. They link your brand to your end-user...

TriComB2B Blogger - Chris Eifert
By Chris Eifert

In a recent Wall Street Journal article, Steven Pinker, respected experimental psychologist and one of the world’s foremost writers on language, sounded off on the subject of bad writing. Please take five minutes to read the article....

TriComB2B Blogger - John Nagy
By John Nagy

Have you ever noticed that a breakthrough idea often comes to you when you least expect it—for example, when you’re taking a shower, during your commute to work, while you are waking up or going to sleep, or just daydreaming. Sometimes it pops up while you’re busy working on another problem. Why does the big idea elude you when you are putting many hours of concentrated, focused effort behind...