The TriComB2B point-of-view on B2B marketing… and then some

Patrick McMullen
By Patrick McMullen

All B2B websites are built purposefully, likely to tout your products and services. They all also have a goal: to get you to do something. It might be to buy something, sign up for something, read a case study or white paper, contact you, or a little bit of all the above. The method to coax people toward these events is called a call to action.

Not too long ago, particularly in the...

TriComB2B Blogger - John Acquavita
By John Acquavita

I’ve been proofreading and editing copy professionally for quite some time. My career history encompasses positions in the news, publishing, and advertising and marketing agencies. I’ve worked on press releases, media advisories, academic papers, textbooks, and advertising and marketing materials of just about any variety. This includes, but is not limited to: magazine ads, websites,...