TriComB2B Blogger - Patrick McMullen

Five Ways to Make Your Digital Project Fail

Patrick McMullen

To succeed in the technology realm, it’s important to keep an eye out for some common pitfalls that happen on a high percentage of digital projects. Or, if you are a Luddite who really wants to sabotage a website or mobile app project, here are five strategies you can employ that are almost guaranteed to cause serious headaches.

Expedite planning
System architecting requires planning, collaboration and coordination. Oh, and it also takes time. If you want to make sure every future piece of the project blows up, rush things out of the gate. It’s basically the equivalent of building a house on a quicksand bed. If you don’t leave ample time in your project timeline early on, there’s no way it’s going to go well.

Rush testing
Rushing through the late stages of a digital project, particularly the quality assurance review periods, is like putting siding on your house with duct tape. It might hold for a moment, but the instant a wind gust comes through, something is going to go wrong.

Don’t include the right people
If you want to sabotage your next digital project, build a product-centric tool and leave your product and sales teams out of the discussion. Better yet, don’t give your executive team or board any visibility to the project until a week before you plan to launch. Spoiler alert: it probably won’t launch on time!

Wait to start on content development
If you look ahead to your planned launch date and realize your family vacation is booked to start that day, I have a surefire way to delay it until you return: Simply wait to get a start on content. Since it takes time to write copy, gather necessary images and assets, and get everything proofed, it should buy you a couple of weeks to get settled after you return.

Don’t have a marketing plan
If you are looking to win an “I told you this project wouldn’t work” argument with your boss, just don’t market the final product. You can build the most awesome app ever created, but if you don’t have a marketing plan, you just built a mansion without a driveway. Sure, you know it’s there, but I wouldn’t buy much candy for trick-or-treaters.

Well, there you have it. I will follow up this post with a list of ways to make your digital project exceed expectations, so be sure to check back. Cheers!

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