TriComB2B Blogger - Bill Weinstein

A Blog About Acronyms (ABAA)

Bill Weinstein

I know that “CMS” is an acronym which is very commonly used throughout the marketing industry. Thus, you really shouldn’t have to spell it out for your customers. You wouldn’t spell out “USA,” would you?* But bear with me.

If you want to use an acronym, just follow these simple rules:

  1. Spell out the name or phrase before introducing its acronym: “…using our proprietary Content Management System (CMS)…” Spell out every acronym in your document at first use, no matter how common.
  2. Spell it out again whenever the name or phrase is the subject of a sentence or paragraph.

Or just don’t use acronyms at all. Acronyms can annoy readers, who have to remember what they mean whenever they appear.

For example, the acronym “CMS” has several meanings:

cms acronyms

Which is a good reason to avoid acronyms. Besides, words still work.

*USA stands for:

USA       Underground Service Alert

USA       Uniform System of Accounts

USA       Unix System Administration

USA       Unit Self-Assessment

USA       United Software Association

USA       Utilization, Support, & Accountability

USA       Uninterrupted Sharing Activity

USA       Unique Settable Attributes

Source: acronyms.thefreedictionary.com

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