The TriComB2B point-of-view on B2B marketing… and then some


TriComB2B Blogger - Chris Eifert
20
Feb
By Kaitlyn Kraus

Finding a message that stands out is hard work. It requires elbow grease, some soul searching and imagination. (4-minute read)

patrick-mcmullen-blogger
31
Jan
By Patrick McMullen

Every technology professional cringes at the very thought of it. I’m talking about the quoting process. (5-minute read)

john-berry-blogger
18
Jan
By Jon Berry

We all have that friend who occasionally sends a text that breaks all etiquette with a novella. In internet parlance, it’s called TL;DR (2-minute read)

B2B Blog Author: Bill Weinstein
04
Jan
By Bill Weinstein

I enjoy writing case studies, for all the wrong reasons. They’re great stories. They’re the wrong stories. 

(5-minute read)

john-nagy-blogger
20
Dec
By John Nagy

Many people will tell you they are not influenced by emotional messages. Others may be, but not them. They are in control. Research shows otherwise. (2-minute read)

robin-miller-blogger
07
Dec
By Robin Miller

Many professional marketers still fall back on their marketing upbringing — Product, Place, Price, and Promotion — with a lot of focus on Product, but I propose adding a fifth “P” to the mix: Prowess. (3-minute read)

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