The TriComB2B point-of-view on B2B marketing… and then some

By Patrick McMullen

The technology landscape is changing faster than ever, and we want our clients to be on the bleeding edge. Here is a brief recap of how we've structured our team to continue to broaden our digital toolbox, and some examples of recent projects that are changing the way our clients do business.

By Chris Eifert

“Just because someone does something doesn’t mean you need to do it.” — my mom

On that note, I found this study about the social media usage rate among F500 companies interesting and, to some extent, a barometer on the mood of things as it relates to large business buy-in to the efficacy of...

By Daniel Lakovic

On-demand printing has replaced stacks racks of pre-printed marketing collateral. Just a decade ago, it was more economical to produce high-volume offset print vs digital. Now that technology has improved, you can produce high-quality digital print at a lower cost. This enables you to have versioning control of your collateral without scrapping large amounts of outdated inventory. It also...

By Jon Berry

Content creation can be a risky undertaking in B2B marketing. The writer must first gather relevant stats, review performance data, then familiarize themselves with key industry terms and acronyms. Usually, our clients provide the bulk of this information, and we’re able to fill in any of the blanks with a quick internet search.

But that’s the just the half of it. The other half is even...

By John Acquavita

Before he retired, TriComB2B co-founder Jack Lilienthal imparted several words of wisdom to me to help me throughout my career. Most of them involved subjects that shouldn’t be included in a blog, but every now and then he’d say something to me that would leave me nodding my head in agreement. One of which was, “If you’re writing a...

By Chris Eifert

Skype’s great. GoToMeeting works just fine. And we don’t mind flying around for meetings. But if your budget allows this year, TriComB2B client, make some time to come see us this year. In Dayton. Yes, Dayton!