The TriComB2B point-of-view on B2B marketing… and then some


27
Jun
By Robin Miller

Event marketing is still an important part of the B2B marketing list, and I know our customers are getting real results.

19
Jun
By Kaitlyn Kraus

The TriComB2B team is sharing some of their favorite memories about their fathers and some of the wisdom they’ve learned from them over the years. Consider this a special “thank you” to dads everywhere from everyone here at TriComB2B.

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Chuck Bertini
07
Jun
By Chuck Bertini

Still unsure about face-to-face? Consider that it might actually be the ultimate differentiator.

23
May
By Bill Weinstein

I’ve been fighting these words for years with every red pen at my disposal. But there’s no killing them. They’ve bred and propagated like tropical insects, infecting every paragraph of B2B and technology marketing writing. Still, I fight on, because these words are useless. Let’s see how often our most reliable clichés appear.

11
May
By Robin Miller

I don’t study Jeff Bezos and Amazon very much, but I was particularly moved by an excerpt from a letter he wrote in a recent annual report where he talked about high-velocity decision making. Learn how and why he uses the term “disagree and commit" to save time in decision-making.

27
Apr
By John Nagy

I recently read an article about the health effects of too much sugar in your diet. Admittedly, I can stand to lose a “few” pounds. The article dove into how the sugar industry paid scientists to play down the link between sugar and heart disease and promote saturated fat as the culprit. It stated we were “marketed” into believing fat-free was good for us with nary a word about sugar’s role in...

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