B2B Research

TriComB2B Marketing Budget White PaperOur white paper, Developing Your B2B Marketing Budget — An Introduction, looks at how much B2B decision makers spend and allocate on marketing, based on the latest industry data. We look at examples of typical industry budgets as a percent of revenue, and then turn to the industry's biggest trend in recent years: the rise in spend on digital and content marketing.TriComB2B Marketing Budget White Paper

 

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