TriComB2B
Strategic marketing for
technical products and services
technical products and services
White Papers
B2B Product Launch White Paper
TriComB2B has learned a lot lately about product launches within B2B. Across industries, product development entails all types of activities, from market research to testing and launch to market. Research tells us that with the product developed and ready for sale, many companies simply pass it along to sales and hope for the best. A recent study published by AcuPoll indicates that as many as 80 to 95 percent of B2B product launches fail, typically after being evaluated against metrics such as revenue achievement and profitablity goals.
Strengthen Marketing Administration to Get More Bang for Your Buck
Like many business-to-business enterprises, you probably spend 1% to 3% of your revenue on marketing activities. That’s a lot of dough, and, at some point, someone’s going to ask: “Is this money well spent?” There is a pretty good chance the following answers won’t cut it:
“Our new catalog shows every product we make in great detail!”
“We won an award at last month’s advertising banquet!”
Practical Guidelines for Corporate Graphic Standards
Creating a corporate graphic standard is critically important toward establishing and reinforcing a company’s brand. A consistent presentation among all elements of a company’s communications firmly seats the company’s identity in the customer’s mind. Additionally, unifying the look and feel of materials throughout a company and its myriad of products and services clarifies the existing connections and synergies that exist to present a strong, cohesive identity.
A properly designed corporate standard will:
Marketing to Technical Buyers
This white paper introduces important considerations for marketing efforts designed to reach B2B technical buyers. It will present the pressures and difficulties that technical buyers encounter in their business environments. It also will discuss some basic truths about this decision-making group and
will present recommendations about how new suppliers can reach this audience.
Planning Made Simple(r)
Strategic plan. Marketing plan. Tactical plan. Creative plan. Seems like all we do is plan. And the planning is complex, often filling three-ring binders with hundreds of pages and appendices. For nearly 25 years TriComB2B has approached its marketing communications planning with the relatively simple but highly effective Six M approach. The Six M’s consist of:
Reduce Print Expenditures
Let’s face it. Printed sales and marketing collateral is still king in the business-to-business world. Developing and printing brochures and sales sheets can chew up as much as 60% of a business-to-business marketing budget. If you’re like most, you’ve been unable to secure an increase in your marketing budget for several years. It’s more likely you’ve been asked to deliver more results with less money. Not fair - but life ain’t fair.