SEO for B2B Marketing: Part II

With “Search Engine Optimization for B2B Marketing: Part II,” we will look more closely at the best tactics for applying SEO in B2B marketing and also the appropriate measurements for SEO success.

Best SEO Tactics for B2B – Contributed by Steve Phillips from PurpleTrout
While Google considers up to 200 different elements in its search engine algorithm, businesses can focus most of their efforts in key areas and expect good returns.
Key factors include, but are not limited to:

• Targeted keywords and keyword phrases
• Content
• Link building

PDF: 

SEO_part2_WP.pdf