Reduce Print Expenditures

Let’s face it. Printed sales and marketing collateral is still king in the business-to-business world. Developing and printing brochures and sales sheets can chew up as much as 60% of a business-to-business marketing budget. If you’re like most, you’ve been unable to secure an increase in your marketing budget for several years. It’s more likely you’ve been asked to deliver more results with less money. Not fair - but life ain’t fair.
So what do you do? Before cutting your PR or eliminating your Web budget, you look for places to save. One budget area ripe for cost savings is printing. Try these three steps and watch your annual printing expenditures decrease by as much as 30% to 40%.

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Reduce_Print_Expenditures_LR.pdf