Making the Most of Your B2B Marketing Dollars in 2009

There is no arguing that the world is in the midst of an economic recession with virtually no B2B business sector spared. The industrial and manufacturing segments continue to suffer from the effects of tightened credit, decreasing order volumes and project postponements and cancellations. With this as a backdrop, B2B marketers are facing even greater pressure than normal to produce programs that will help retain existing customers while still generating demand from prospects – and all this with significantly less budget than prior years. This white paper will provide practical examples of how to best apply precious marketing dollars during 2009. Included will be ideas about how to retain current clients and also to increase business over the next year.

PDF: 

TriComB2B_B2BMkt_Downturn_09.pdf