TriComB2B lead generation programs focus on making direct contact with influencers and decision makers. Our methodology relies on experienced call teams that can find the right contacts, conduct in-depth conversations, uncover pain points and qualify opportunities for sales. TriComB2B’s lead generation process is comprehensive:

1. Audience definition – TriComB2B collaborates with client to determine industry segments, geographic region, revenue levels or any other criteria. Ideal prospects are identified up front and key decision makers are specified by role.
2. List development – From trade publications and industry associations to government listings, a myriad of options are available for list development. List selection is critical to the success of the lead generation program and requires close scrutiny to ensure target companies are on the list before proceeding.
3. Script – TriComB2B works with customers to tailor the script to the target audience, utilizing open-ended questions that lead to a dialogue. Unlike surveying, demand generation works best when questions are limited to seven or eight questions. TriComB2B ensures the end result is an indication of lead quality.
4. Call – TriComB2B maximizes your chances for success by employing a professional call team trained for this type of work. While you might think your sales force is capable of managing this, our experience is that a third party, professional call team is better suited for lead generation. The time and effort required to simply reach decision makers, much less qualify them, often causes programs like these to quickly lose momentum when left to your sales force.
5. Measure – Without an effective, online lead management tool, your lead generation efforts can be squandered. TriComB2B employs a robust system that contains detailed records of account information, call activity, campaigns, lead status and much more. Once a lead is qualified, the system generates an automated email notification with a copy of the call transcript to support the initial engagement. On-demand reports that give instantaneous updates on campaign status are available through a robust reporting module. For an additional fee, customers can purchase a license and utilize the tool as their customer relationship management (CRM) tool for their entire sales force. This allows customers to measure campaign ROI, forecast sales opportunities and monitor progress throughout the sales cycle.