A Simple, Effective Approach to B2B Marketing

It all starts with asking the correct questions. Who is your audience? What motivates them to action? Can you solve the problems that matter most to them? And prove it?

It’s hard to step back and ask these questions. Often it takes time, and yes, even money, to find the answers. Staying in your comfort zone using stale messages and executing the same media is easy, but in today’s competitive and fluid B2B landscape, not necessarily effective. We’ve found that B2B advertising requires deliberate steps to achieve measurable results.

TriComB2B makes it easier.
Whether branding a company or creating campaigns, we employ a simple methodology called the TriComB2B Marketing Architecture^SM. This approach ensures a well-conceived program that accounts for company strategies, priorities, and market nuances before jumping into creative and tactical execution.

Message/Brand — First, we establish a complete understanding of your business objectives, key strategies, target markets, audiences and competitive landscape. From there, we can define positioning and key messages for your offerings, engaging in research if necessary.

Marketing Plan — Whether it’s for your entire business unit or a specific campaign, we look at what you want to achieve and develop a detailed plan, including: creative platforms, tactical recommendations, timing, resources, metrics and budget.

B2B Fundamentals — Before considering how to generate leads or expand relationships, you must develop an online presence that can satisfactorily serve as the focal point of your marketing efforts. Secondly, we ensure your sales force and channel network have the tools to do their jobs effectively.

Opportunity Creation — This is where many B2B campaigns focus. It requires careful consideration of the types of content and media that are most appropriate for the target markets and audiences. How your audience obtains information must be understood to ensure they connect with your message.

Foster and Nurture — To build and expand relationships with existing customers and prospects, consideration must be given to tactics that provide valuable information to these audiences on a consistent basis.

Loyalty —A loyal customer can be an indispensable sales asset. Establishing programs that encourage and enable customers to sell on your behalf is the most powerful means of communicating a company’s value.