TriComB2B Principal, Chris Eifert, Co-Presents Webinar Titled “5 Ways to End the Discount Dance”

(VANDALIA, Ohio) November 15, 2011 – Chris Eifert, TriComB2B Principal, co-presented a webinar titled “5 Ways to End the Discount Dance.” The one-hour webinar focused on understanding which factors influence the business to business (B2B) buyer and how to overcome “price focus” and “discounting pressure” when positioning products and services to this audience. Together with Tom Pisello, Chairman and Founder of Alinean, the webinar presented and interpreted key aspects of “The Considered Purchase Decision”, a collaborative research project between TriComB2B and the University of Dayton.

The Webinar content focused on the importance of price and total cost of ownership while also exploring the importance of other value-based messages to B2B buyers and decision makers. Mr. Pisello used the research as a backdrop for his discussion on techniques for proactively addressing price and how to proactively engage and connect with today’s more frugal buyer. The Webinar can be viewed here.

To find out more information about this presentation and other speaking presentations available through TriComB2B, contact Carl Alexoff at carl.alexoff@tricomb2b.com

About Alinean (www.alinean.com)
Alinean is the premier provider of interactive content marketing and value-based sales enablement services and tools. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals – delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points. Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Cisco, Oracle, Sybase, and CA.

About TriComB2B (www.tricomb2b.com)
Established in 1984, TriComB2B is a BtoB Magazine Top 150 agency with extensive expertise in the business to business marketing of technical products and services for manufacturers and providers of process equipment; electronics; climate control and refrigeration systems; electronic enclosures; data center solutions; information technology solutions; quartersawn hardwoods and millwork; engineering and construction services; air management systems; precision-manufactured components; and supply chain consulting and integration solutions. TriComB2B’s staff provides a full range of marketing communications services to a worldwide client base from its headquarters in Vandalia, Ohio and through its strategic partners in the United Kingdom and Germany.

Release Date:

Tue, 2011-11-15 14:57

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