TriComB2B Hires Tracy Gaede Niehaus As Client Services Executive

Senior Marketer Will Help Support Agency’s Continued Growth and Expansion

VANDALIA, Ohio, December 29, 2011 — TriComB2B, a BtoB Magazine Top 150 Agency dealing exclusively in business to business marketing of technical products and services, has hired Tracy Gaede Niehaus as a client services executive. Niehaus is responsible for obtaining a deep understanding of the agency’s clients’ businesses and marketing goals, gaining an in-depth knowledge of their products, services and potential customers and developing and managing each client’s strategic and tactical marketing efforts.

“We are extremely fortunate to have Tracy join our team,” said Melissa Lorenz, director, client services at TriComB2B. “She has significant and relevant experience in marketing technical products and services in the B2B arena. She is particularly adept at helping businesses develop their marketing strategies and refine their external messaging.”

Niehaus comes to TriComB2B from KGB Advertising where she spent more than 20 years in a variety of marketing management roles, most recently serving as president and chief operating officer. In this role, she led several key business to business accounts in addition to overseeing the day-to-day operations of the agency and its personnel.

Niehaus earned a Bachelor of Arts degree in English from Providence College in Rhode Island and is a member of the American Marketing Association and the Business Marketing Association.

About TriComB2B (www.tricomb2b.com) Established in 1984, TriComB2B is a BtoB Magazine Top 150 agency with extensive expertise in the business to business marketing of technical products and services for manufacturers and providers of process equipment; electronics; climate control and refrigeration systems; electronic enclosures; data center solutions; information technology solutions; quartersawn hardwoods and millwork; engineering and construction services; air management systems; precision-manufactured components; paperboard packaging, and supply chain consulting and integration solutions. TriComB2B’s staff provides a full range of marketing communications services to a worldwide client base from its headquarters in Vandalia, Ohio, and through its strategic partners in the United Kingdom and Germany.