John Nagy Joins TriComB2B As Creative Strategist

(VANDALIA, OH) – John Nagy has joined TriComB2B, a Vandalia, Ohio, agency dealing extensively in the business-to-business marketing of technical products and services. As Creative Strategist, Nagy will lead creative efforts for TriComB2B, building innovative, high-impact multi-channel marketing programs and promotional campaigns.

Nagy is a seasoned creative executive with a proven track record of creating brand-building communications for a host of well-known consumer and business-to-business brands. His experience includes work in a variety of accounts ranging from jet engines to SuperSoaker squirt guns. He has created nationally and internationally recognized work in interactive, print, video and broadcast and direct marketing. Nagy, formerly associate creative director at GyroHSR in Cincinnati, worked on many of the agency’s major accounts including Hobart, GE Aircraft Engines, Pitney Bowes, USG and Allianz Global Risks. Prior to his experience with GyroHSR, John was the vice president creative director at Sive/Young & Rubicam, Cincinnati, where he worked with clients such as Mercy Health Partners, United Healthcare, Sierra Club, totes Isotoner, SuperSoaker and CompuServe. Nagy attended the John Herron School of Art, Indiana University-Purdue University, Indianapolis, where he earned a bachelor of fine arts degree in visual communication.

“We’re extremely fortunate to have John join our team,” said Chris Eifert, Principal, TriComB2B. “John’s gift for communicating a client’s story through unique and compelling concepts is truly remarkable. His extensive B2B background and knack for generating big ideas will help clients take their marketing programs to the next level.”

Established in 1984, TriComB2B has extensive expertise in business-to-business marketing of technical products and services. Its clientele includes manufacturers and providers of: process equipment; electronics; climate control systems; electronic enclosures; data center solutions; engineered fasteners and assemblies for automotive, commercial and industrial applications; information technology solutions; medical implants and instruments; and document management services. TriComB2B’s staff of account managers, strategists, interactive developers, artists, production managers and warehouse personnel provide a full range of business-to-business marketing communications services, including: development and implementation of marketing and communications plans; advertising; public relations; Web-based solutions; electronic media; literature development; direct marketing; trade show services; and literature fulfillment.

TriComB2B serves a worldwide client base from its headquarters in Vandalia and through its strategic partner in Manchester, UK.