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Erin Paulson Brings Strategic Marketing Talents to TriComB2B

(VANDALIA, OH) – Researching the newest and best practices for B2B marketing is the responsibility of Erin Paulson, the new director of strategic marketing for TriComB2B. Paulson is integrating her research into strategic programs for existing and new clients of TriComB2B, a Vandalia-based marketing and communications agency.

Paulson’s background includes serving as marketing manager for two divisions of NCR Corporation and project manager for Teradata Corporation. She holds a bachelor of science degree in marketing and a master of business administration degree from the University of Dayton.

“Erin’s innovative counsel is generating outstanding response from our clients,” says Chris Eifert, TriComB2B Principal. “With her background in traditional and leading-edge tactics, she is a tremendous asset to our organization.”

Established in 1984, TriComB2B has extensive expertise in business-to-business marketing and communications of technical products and services. Its clientele includes manufacturers of: process equipment; electronics; climate control systems; electronic enclosures; data center solutions; engineered fasteners and assemblies for automotive, commercial and industrial applications; software products; and medical implants and instruments. TriComB2B’s staff of account managers, strategists, artists, production managers and warehouse personnel provide a full range of marketing communications services, including: development and implementation of marketing and communications plans; advertising; public relations; Web-based solutions; electronic media; literature development; direct marketing; trade show services; and literature fulfillment.

TriComB2B serves a worldwide client base from its headquarters in Vandalia and through its strategic partner in Manchester, UK.

Marketing and Communications Agency Is Re-Branded To Showcase Company's B2B Technical Expertise

An Ohio marketing and communications agency is being re-branded to showcase its business-to-business technical expertise. TriComB2B, formerly TriComB2B Marketing and Communications, is undergoing the change to highlight the agency’s specialized experience in marketing technical products and services. The company is also being re-branded to underscore its technical capabilities to its chief client base – industrial manufacturers and technology-based companies. The re-branding effort includes a new company name and tagline, as well as a redesigned logo and Web site.

Established in 1984, TriComB2B has concentrated primarily in business-to-business marketing of technical products and services since its inception. Its current clientele includes manufacturers and providers of: process equipment; electronics; climate control systems; electronic enclosures; data center solutions; engineered fasteners and assemblies for automotive, commercial and industrial applications; construction and engineering services; and medical implants and instruments.

“The re-branding of our agency is a unique opportunity to emphasize our strengths to the industrial and technical markets we serve,” said Chris Eifert, TriComB2B principal. “Going to market as just another marketing communications agency didn’t provide the differentiation we needed to achieve our vision for this business. With our new brand, we are building a distinctive identity that will allow us to more easily attract clients nationally.”

The new tagline for the company is: “Smart. Strategic. Technical.” “The new tagline will demonstrate our company’s promise to deliver smart, strategic marketing solutions for our technical clients,” said John Buscemi, also a TriComB2B principal. “It is also indicative of three key attributes that will serve as our foundation for growth: business acumen, industry knowledge and technical aptitude.”

“In addition to reflecting our new brand, our new Web site will provide outstanding services to our clients,” Buscemi added. “We will soon be offering extranet features through our Web site that will provide clients with single portal access for trade show system login, real-time literature fulfillment reporting and digital asset management for all their projects.”

The TriComB2B staff of account managers, artists, developers, copywriters, production managers and warehouse personnel provide a full range of marketing services, including: strategic marketing research such as planning and branding; development and implementation of marketing and communications plans; advertising; public relations; Web-based solutions; electronic media; literature development; direct marketing; trade show services; and literature fulfillment. The agency serves its client base from its headquarters in Vandalia and through its strategic partner in Manchester, UK.

Annette Sand Joins TriComB2B as Exhibit Marketing Manager

Annette Sand has joined TriComB2B, a Vandalia-based marketing and communications agency, as its exhibit marketing manager. Sand’s primary responsibilities include: managing trade show and customer events and the creation of trade show displays and graphics.

Sand holds a bachelor of science degree in marketing and a master of business administration in management, innovation and change from Wright State University. Prior to joining TriCom, she served as a marketing and communications specialist for Kettering Health Network where her responsibilities included: strategic planning, creative design and implementation of marketing plans and coordination of large community events.

According to John Buscemi, TriComB2B Principal, “Annette brings a passion and commitment to excellence to her exhibit marketing position. Her outstanding educational background and marketing expertise make her a tremendous asset to our company.”

Established in 1984, TriComB2B has extensive expertise in business-to-business marketing and communications of technical products and services. Its clientele includes manufacturers of: process equipment; electronics; climate control systems; electronic enclosures; data center solutions; engineered fasteners and assemblies for automotive, commercial and industrial applications; and medical implants and instruments.

Fred Tuzzi Receives American Advertising Federation's Silver Medal Award

Fred Tuzzi has been awarded the American Advertising Federation's (AAF) Silver Medal Award, the highest AAF award given to recognize individuals who have made outstanding contributions to the advertising profession and to their community. The award was presented by the local AAF member club, the Greater Dayton Advertising Association, at the chapter's recent annual Hermes awards ceremony.

Tuzzi is semi-retired from a 26-year advertising career where he serviced local, national and international accounts, ranging from pet food manufacturers to software producers and high-tech aerial cartographic engineering firms. He has worked for TriComB2B, an advertising agency headquartered in Vandalia, Ohio, for more than 13 years as an account executive. He is still serving in a project consultant role for TriCom, working specifically with international industrial clientele and their trade show efforts.

According to Chris Eifert, TriComB2B Principal, "Fred's dedication to the advertising profession and his clients has been exemplary. His expertise in advertising and specifically in trade show exhibitions has been invaluable to TriComB2B and our clients. With his superior sales and customer service talents and his commitment to his community, Fred is an outstanding choice for this award.”

Along with serving his community, Tuzzi also served his country as a member of the U.S. Air Force. Tuzzi and his wife Dorothy have two children and three grandchildren.

View the article in Fred's hometown newspaper.